
CONNECTOR
Malcolm
Gladwell
in his book 'Tipping Point' states
that the involvement of a “Connector” is one of the key elements for achieving
critical mass of any kind ...
“ …
these are the handful of people with a truly extraordinary knack for
making connections ... their ability to span many different
worlds is a function of something intrinsic to their personality, some
combination of curiosity, self-confidence, sociability, and energy ... the importance of their role in business
cannot be underestimated …
“
Apurien prides itself on being a 'Connector'. We also know quite a few 'Mavens' so its worth talking to us because, even if we don’t, we probably know someone who does ...
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Apurien
creates value for its clients through high calibre consultancy, business
development, sales and account
management. | |
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Resources are
provided on a contract, project or interim
basis. | |
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Apurien also offers professional business networking
and introductions, backed up, where appropriate, by relevant marketing
communications,
on a day rate, or retainer and success fee,
basis.
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Apurien
brings to bear wide ranging experience and an extensive network
of senior international contacts. This, combined with
strong creativity and an entrepreneurial mindset, is applied pragmatically
and cost effectively. | |
| Apurien generally works with technology based, enterprise scale, software or services for banks and corporates with particular experience in the areas of payments, smart cards, e-procurement and mobile. | |
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Apurien is UK based
but very much European focused with particular strengths and capabilities
in the Germanic and Nordic
countries. |